Animation
Branding
Independent Media Rebrand
Business with Madison
Overview
Madison was relaunching her fast-growing independent news and media channel after moving on from her previous sponsor. The goal was to create a digital-first brand identity that reflected her values, supported growth, and gave her the tools to manage and produce content independently.
Mission
Develop a fresh, scalable identity system and provide accessible assets and templates to empower Madison to run her channel with consistency and professionalism.
Solution
A new brand identity including logo, brandmark, and typemark variations
Templated thumbnails and banners for digital channels
Produced animated brand assets, including media stings and title cards
Delivered supporting collateral: email signature, letterhead, and print materials
Defined brand guidelines to ensure consistent future use.
Impact
The new brand identity gave Madison the chance to bring her own style to life and create something instantly recognisable alongside her content. With templates in place, she now has consistency and control over how her channels look and feel.
It was a pleasure collaborating with Madison on this project, and I look forward to following the continued success of her channel.
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