Web Design
Animation
Creating a Seamless Web Experience
Jade ThirdEye
Overview
Jade Thirdeye, a SaaS anti-money laundering solution, needed a website redesign that would modernize its digital presence, reflect its advanced capabilities, and position it more competitively in the market.
Mission
The goal was to refine Jade Thirdeye’s brand identity and digital presence to reinforce its reputation as an industry leader. The new website had to be built on HubSpot, enabling sales and marketing teams to independently manage content, create landing pages, and maintain a flexible, user-friendly backend.
Solution
As the SME and lead designer, I collaborated with the marketing lead to wireframe, design, and develop the new website within HubSpot’s CRM. The project delivered 37 modern, minimalist webpages inspired by Swiss design principles—using white space, clean layouts, and sparing use of color for clarity and emphasis. To support scalability, I created reusable templated modules, layout guides, and a library of imagery and icons, empowering non-designers to build pages and maintain consistency across the site.
Impact
The redesigned website became the central hub for marketing communications and lead generation, significantly improving Jade’s market positioning and brand narrative. The branded house identity was rolled out to 200+ global staff, fostering consistent communications across channels. The new templates reduced delivery time, enhanced cross-selling opportunities, and provided a scalable, future-proof foundation for growth.
Back to work