Brand Development
Building a Scalable Design System
Jade Software
Overview
Jade’s expansion into multiple products and services had created a mix of fragmented brands and inconsistent communications. This made the company’s identity difficult to manage, slowed workflows, and diluted brand recognition both internally and externally.
Mission
Unify Jade’s brand architecture under a branded house model and create a comprehensive design system with accessible templates and assets to ensure consistent, high-quality communications across the company.
Solution
Unified multiple sub-brands under a single Jade branded house
Built a scalable design system with guidelines, logo lock-ups, and a consistent visual style
Created a library of accessible templates and assets for company-wide use
Produced visual identity guides
Directed photoshoots to expand and align the imagery library
Distributed assets via shared libraries for easy staff access
"The new brand templates and system has dramatically improved the quality of our comms and reduced time spent in bottlenecks waiting for support."
Justin Mercer | Head of Sales
Impact
The new branded house identity was launched to over 200 global staff, strengthening Jade’s brand recognition and empowering staff to deliver consistent communications across different media. The templates and asset libraries significantly reduced delivery time, improved cross-selling opportunities, and provided a scalable foundation for future growth.
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